How do you capture the energy of tech stocks while encouraging long-term investing? The Internet Fund — the first mutual fund dedicated to technology investments—needed to quickly establish a strong visual identity reflecting its unusual, value-driven technology strategy.

The new logo design resembles an information sign on the highway, giving potential clients a clear signal that the company is forward thinking and willing to share its investment knowledge.

Do you have to explain what your logo means? Redefine your messaging  >