It is really important for legacy organizations to capitalize on their long-term successes. When embarking on a brand repositioning project like this, devote enough time to thoughtfully answer questions like, why has this organization survived so long? Why were they founded? And ultimately, how are they still vital in today’s world? Bnai Zion Foundation has been supporting Israel for over 111 years—longer than Israel has existed! We created a new branding platform that celebrates their history while making them appealing to a younger generation of donors and supporters.

What makes you vital today? Tell your story  >