The Arts Project website started as a website to promote a theater but once we understood how integral the Community House was to the organization it became much more. We added sections to showcase their Arts and Music activities, Community happenings, and Weekly events. The Community House is more than just the longest-running LGBTQ+ theater in America—it’s also the heartbeat of the community.

Before and After Logos:

The new logo and name now clearly signal to new audiences that this is a prominent LGBTQ+ organization.

It’s not just about branding, you need action to back up your promise for change. The Arts Project board raised funds for the “Rainbow Connection” an intergenerational theater project that will bring young people to Fire Island to work with and perform with the older residents. We created a sibling brand for Rainbow Connection that links it back to the Arts Project.